Our Top 5 proven strategies to attract customers online

Generating consistent traffic and leads from Google can be a game-changer for your business. The search engine giant processes over 3.5 billion searches per day, making it one of the largest sources of potential customers for any website. Today we’ll explore our Top 5 proven strategies for driving consistent traffic and leads from Google and help you get started on your path to success.

Optimise your website for search engines

The first and most crucial step in driving traffic and leads from Google is to optimise your website for search engines. This includes conducting keyword research to identify relevant search terms, creating high-quality content that addresses these search terms, and improving your website’s technical SEO, such as its loading speed and mobile-friendliness.

There’s nothing worse than visiting a site that takes too long to load. Your customers take this same approach, so if your website is taking longer than 2.0 seconds to load – you’re losing customers to your competitors. Google wants a fast experience for sites it recommends, and if you’re over the 2.0 second mark, Google will penalise you in the rankings.

Publish valuable content

Creating high-quality, valuable content is essential for attracting traffic and leads from Google. This content should be relevant to your target audience and provide them with valuable information or solutions to their problems. Regularly publishing new content on your website will also help you establish yourself as an authority in your industry and increase your visibility on Google.

You can either write the content yourself, hire a SEO driven copywriter, or engage an agency with copywriting & SEO skills.

Utilise Google Ads

Google Ads is a powerful tool for driving traffic and leads to your website. By creating targeted ad campaigns, you can reach potential customers who are actively searching for products or services like yours.

Google Ads also allows you to track your results, so you can see exactly how your campaigns are performing and make data-driven decisions about your advertising strategy.

Leverage social media

Social media is another powerful tool for driving traffic and leads from Google. By sharing your content on social media, you can reach a wider audience and drive more traffic to your website. You can also use social media to engage with your followers and build a relationship with them, which can lead to more leads and sales.

A great way to use social media is sharing your websites posts (see above) on Facebook, Instagram & LinkedIn. Mix this in with some feel-good content like wishing Dave in Accounts happy birthday, and you’re onto a winning formula. Of course, a killer social strategy goes deeper than this, but done is better than perfect when you’re just getting started.

Encourage customer reviews

Google values customer reviews, so it’s essential to encourage your customers to leave positive feedback about your business on Google. This can help improve your website’s visibility on Google and attract more traffic and leads. You can encourage customer reviews by providing excellent customer service, responding to negative reviews, and making it easy for customers to leave feedback.

Making sure you also leverage reviews on your websites pages (not just a testimonials page where you dump them all in!) also helps with social proof that you’re the right choice for your customers.

Start getting leads today!

Driving consistent traffic and leads from Google requires at least the combination of an optimised website, valuable content, Google Ads, social media, and customer reviews. By following these strategies, you can increase your visibility on Google, reach a wider audience, and grow your business. So, start taking advantage of the power of Google today and watch your traffic and leads soar!

Need help with any of these strategies? We work with businesses daily to improve their marketing and engage with potential clients. Start the conversation today with us to getting more business!